The Importance of Your Product Packaging in Supply Chain Management
Product packaging plays an important role in various aspects of your business. It is part of marketing, protects your product, and is part of…
Take a Closer Look at Frito-Lay’s Compostable Packaging and What It Means for the Packaging Industry
No matter the product you sell, you can look to major brands across industries to see packaging trends. The recent inclusion of…
Signs that Custom Product Packaging Is Right for Your Business
Even if you don’t realize it, most companies can benefit from custom product packaging. The good news is that custom packaging is likely…
How Important Is Packaging in Marketing a Product?
You know that your product packaging serves several important functions. It protects your product, preventing costly replacements or damage to…
Anti-forgery Tips for Your Luxury Product Packaging
Any product can be a victim of forgery or counterfeiting, but counterfeiters are more likely to target high-end items. After all,…
Packaging Tips for the Perfect Unboxing Experience – And Why It Matters
No matter your product, how you package it is crucial for your marketing and customer experience. In recent years, it has become even more…
Estee Lauder Is Creating the First Recyclable Paper Bottle in the Beauty Industry: What It Means for the Future of Packaging
When most people think of bottles, they picture plastic or glass ones. Estee Lauder hopes to change this. It is working to become the first…
A Closer Look at Primary Packaging Materials: What They Are & The Most Common Ones
There are a lot of terms to know as you design and order your product packaging, including primary packaging materials. The following…
The Importance of a Full-color Mock-up Before Ordering Your Packaging
Before you order a full-run, or even a short-run, of your product packaging, it is a very smart decision to order a full-color mock-up. While…
How to Make Your Product Packaging More Accessible and Inclusive
As you design your product packaging, it is crucial to keep your entire audience in mind. The best packaging will be inclusive and accessible…
When to Consider Printing Inside Your Cartons as Well as on the Outside
When most people think of the design and words printed on their product packaging, they picture the exterior of the packaging. Despite that,…
The Importance of Packaging for Your Marketing
If you think of your product packaging as just a way to ensure that your product gets safely to its destination, you are missing out on…