How to Save Money on Your Packaging Design
Packaging is one of the most important elements of a good product. You might have the best product in the world, but without the right packaging, not…
How to Make Your Product Packaging More Accessible and Inclusive
As you design your product packaging, it is crucial to keep your entire audience in mind. The best packaging will be inclusive and accessible…
When to Consider Printing Inside Your Cartons as Well as on the Outside
When most people think of the design and words printed on their product packaging, they picture the exterior of the packaging. Despite that,…
The Importance of Packaging for Your Marketing
If you think of your product packaging as just a way to ensure that your product gets safely to its destination, you are missing out on…
Getting Your Packaging Supply Ready
Every industry is currently facing disruptions to the supply chain. Whether or not you have noticed that with the materials for your main…
Looking Ahead to the Expected Packaging Trends in 2022
With 2022 quickly approaching, it is time to take a look at some of the packaging trends you can expect to see next year. You will notice that…
PepsiCo’s pep+ Sustainability Initiative and How Other Companies Can Use It for Inspiration
One of the biggest trends in product packaging in recent years has been sustainability. Making your packaging sustainable reduces your impact…
Embossing and Debossing in Packaging
When it comes time to design your product packaging, you will have many decisions to make. Among those are whether you want embossing,…
Exploring the Pros and Cons of Rigid Product Packaging
When it comes time to choose your product packaging, one of the most important decisions you will have to make is what type of packaging you…
Creative Ways to Incorporate AR Into Your Product Packaging
While you still don’t see too many examples of product packaging that use augmented reality, it is far from new to the packaging world. After…
Digital Vs. Offset Printing: Choosing the Right Technique
There are numerous choices to make when it comes time to print your product packaging. Each of them is important, as you want to choose a…
What Is an Auto Bottom Box and Examples of How to Use Them
As you work to design your product packaging, you will have your choice of box styles to choose from. One of the very popular categories is…
How to Adapt Your Product Packaging to Appeal to Digital Shoppers
If you have not already adapted your product packaging to appeal to digital shoppers as well as those who buy in-stores, then you should do so…